Mastering media interviews to promote climate and health
Categories: Guidance document, Global, Climate Resilient Health Systems, Low Carbon Sustainable Health Systems, Nutrition, Healthy Climate Action in Other Sectors
Publisher: Health Care Without Harm
This practical guide supports healthcare professionals to prepare for and deliver effective media interviews that highlight the links between climate change and health. It aims to support healthcare professionals in confidently engaging with the media to raise awareness of the health impacts of climate change, advocate for climate‑smart healthcare, and inspire broader action. This resource includes guidance on:
- How journalists work;
- What makes a story newsworthy;
- Essential steps for interview preparation, including crafting key messages, tailoring content to audiences, using credible evidence, and anticipating difficult questions;
- Practical communication techniques to ensure messages resonate with the public;
- Managing challenging interviews;
- Dos and don’ts for television and radio appearances.
Intended users
Health care professionals